Not so Virgin and 'hatke'

I don’t think I like the Virgin mobile, think hatke ads on TV. They are so not tasteful. Almost, an oxymoron. Yeah, we have had outrageous ads in the past. Society and the moral police never were ready for creativity, per se to thrive. The bizarre is always unwelcome.

I am not moral-policing. But, I don’t see greater humanity and society moving anywhere close to ahead. We all want our children to be good, polite and nice to all forms of species. Our youngsters are fed on Jaagore and Jai Ho over time from a tumultuous Rang de Basanti, where sex read gender is not a qualifier to fight injustice and wrong things around us. You are human and sensitive, so you get affected, so you voice your feeling. If you don't care pretty much, then you are a wayside indifferent amoeba.

It’s seems mighty tickling for the whole nation to see a young lad on a hospital bed, his limbs plastered and his mobile ringing. Who is the caller? Not his parents. Or his ‘girl’friend. His friend in the other room. Both con-call to see the super butt of the made-to-look dumb nurse, who obliges to search his pockets, almost sincerely. Yes, our nurse is ‘hot’ by their and most TV viewers’ standards. Poetic justice when a not-so-manly compounder walks in. Reality check- our nurses are clean and professional(read nice), some are rude, some are careless, most are married (smiles) and hang me, if I am wrong- most underplay their sexuality, they are demure and ‘ordinary’ if you get what I mean. Our nurses know they are at a danger of being propositioned, I have heard weird tales from some who serve in different kinds of hospitals, especially defence hospitals. So, they are extremely careful of being caught come hither. Of course, you have exceptions. Which profession/ walk of life does not?

The newest Virgin ad is plain stupid. Some new Virgin handset needs promotion and branding. That way, I have always found Idea, Vodafone (formerly Hutch) and Airtel extremely innovative with their campaign quality. Target audience is never an issue. If Virgin thought by being cheeky, they will get the numbers…well, they need to re-think. Two friends, one fop-‘smart’ and the other fat-‘smart’. Fop’s girl is a rip-off of some wannabe P3 regular, jaunting in heels and shades, complete. The usual, I-know-what-you-are-up-to fishy thingy just that, she is really, truly gullible, or made to be one. Fat’s act is believable, DRAMEBAAZ! The flip/slide of the Virgin phone is the cue to fib. I lost the advertising sense of the product, even if it was think-aloud, played aloud SMS. Not being dumb, seriously. Granny is serious and hospital, is always a forever saviour. The ultimate is hiding the pub-entry seal (induced laughter). Need some salvation. Dumbo walks away, the two FFs waddle away like ducks. End of ad. No, this is not even sexist.

I am annoyed. The sense of cheating is rife. Someone’s simplicity even in the form of stupidity or dumbness is taken for a royal ride. The usual suspects. Make up, a hug, a pseudo kiss, maybe some feel-good sex- is that how cheating is covered?

I am still annoyed. Remove the Virgin tag. Maybe the hatke bit also.

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